AMAIRA HANSEN

Calgary, AB

Make New Mistakes. Make glorious, amazing mistakes.

Make mistakes nobody’s ever made before. Make good art.

~ Neil Gaiman

Amaira Hansen

I’ve always wanted to create.

Creating is the thing that has followed me from the fine arts to the digital spaces I find myself in today. Creating is feeling, creating is expressing, and creating is communicating. 

With a foundation rooted in the visual arts, I have actively sought a career path that nourishes my creativity and fuels my passion for innovation. Marketing and communications have been the perfect fit, allowing me to direct and design impactful national campaigns that have garnered millions of impressions, surpassing industry standards. Through my professional experiences, I have learned the importance of pushing the envelope to serve clients and stakeholders, constantly seeking new ways to deliver exceptional results.

Over my 11+ years of experience in communications, marketing, and design, I have embraced a path of relentless innovation, exploring new avenues to unlock the true potential of marketing and communications. Along this journey, I have been fortunate to assemble and lead exceptional teams of marketing and communications professionals. These teams exemplify innovation, resourcefulness, and unwavering determination. We have consistently delivered campaigns that exceed expectations, surpass KPIs, and revolutionize the brand identities of the companies and entities we collaborate with.

My passion for creating transformative experiences, coupled with my ability to inspire and guide teams, has propelled our collective success. Together, we have conquered challenges, celebrated milestones, and achieved remarkable growth. If you are in search of a dynamic professional who thrives on pushing boundaries and delivering exceptional results, let’s connect – Amaira

experience

columbia college

CALGARY, AB | July 2022 – Present

Marketing Manager

July 2022 – Present (F/T – Permanent)

Pacific Western Group of Companies, Communications Centre of Excellence (CCoE)

CALGARY, AB | January 2018 – Present

DIRECTOR, COMMUNICATIONS

April 2021 – July 2022 (F/T – Contract/Leave Cover)

May 2018 – June 2019 – (F/T – Contract/Leave Cover)

● SENIOR COMMUNICATIONS & MARKETING SPECIALIST

June 2019 – April 2021 (F/T Permanent)

COMMUNICATIONS  SPECIALIST

January 2018 – May 2018 (F/T Permanent)

southland transportation (a division of the pacific western group of companies)

CALGARY, AB | 2015 – 2018

COMMUNICATIONS  COORDINATOR

March 2015  – January 2018 (F/T Permanent)

MATRIX VIDEO COMMUNICATIONS CORP.

CALGARY, AB | 2013 – 2015

Marketing & Administrative Assistant

June 2013  – January 2015 (F/T Permanent)

education

BACHELOR OF FINE ARTS, Visual studies

CALGARY, AB | 2009 – 2013

University of Calgary 

Minor, Management & Society

CALGARY, AB | 2012 – 2013

Haskayne School of Buisness

DIGITAL MARKETING CERTIFICATE

CALGARY, AB | 2021

University of Calgary Continuing Education

Digital Design + Web

Fine Arts

Recent

awards

R.B. COLBORNE AWARD OF EXCELLENCE

2021 / Nominee

The R.B. Colborne Award of Excellence recognizes and celebrates employees who have contributed to inspiring excellence at Pacific Western Transportation. Nominees are selected by their peers and then evaluated by a committee that chooses the top nominees in each business line for induction into PWT’s President’s Club of Excellence.

C.U.T.A MARKETING & COMMUNICATIONS AWARD

2018 / Canadian Urban Transit Association (CUTA)

Won in the category of Marketing & Communications, this award recognizes the exceptional development and implementation of marketing and communications initiatives, including advertising, corporate communications, and public relations. It was awarded to the Communications Centre of Excellence (CCoE) and their internal employee engagement app, PWT InTouch.